The Coronavirus and Market Declines

The Coronavirus and it’s impact on the financial markets are the talk of the news today.  The old adage, “if it bleeds, it leads” will continue to be a driving force over the weeks ahead as media companies capitalize on the uncertainty and fear that drives ratings, clicks and ultimately advertising revenue. 

While a market sell-off is always the worst time to learn what your risk tolerance is, it is a helpful reminder to refocus on the core principles of investment management.  Every investment plan should be designed to meet long-term goals, defined by the timing and amount of when cash flow is required.  Balancing growth and defensive assets to meet short-term cash flow needs and long-term goals is core to our investment process and enables investors to stick with the plan no matter what the headlines are screaming.
 
One of the asset managers we partner with, Dimensional Fund Advisors, recently shared this perspective about investing during a time of heightened uncertainty due to the coronavirus spread. Dimensional Fund Advisors - The Coronavirus and Market Declines

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